Entries by Becky

Celebrity Endorsements – The Secret to CPG Success

Celebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]

Consumer data and privacy concerns

Are consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]

Back to Basics – What Every New CPG Brand Needs to Know

People always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]

7 Common CPG Missteps to Avoid with a New Product

Navigating the CPG retail world is complex and intricate, and bringing a new product to market can be difficult, even for seasoned professionals. It’s important to look to an expert before you take the jump into the retail market. Here are 7 common CPG missteps I see people make that can sink their product before […]

22 Questions You Must Ask Before Hiring a Broker

Here’s a news flash: It’s usually not a good practice to hire the first broker you meet. You really need to know who you are hiring before you actually hire them. The interview process can be a valuable learning experience for you and your business and is the best way to really understand and gain confidence […]

12 Tips for Killing it at the NACDS Total Store Expo

Making a great impression at the NACDS Total Store Expo is very important. Drawing on his years of real world experience attending this show, David Biernbaum has put together a list of 12 tips to help you make the most of your time at NACDS and form strong relationships to increase interest and placement of […]