Entries by Becky

What to do About Kroger’s 90-Day Payment Terms?

Kroger recently announced a shift to 90-day payment terms, effective August 1, and many manufacturers are unhappy. What does this mean for you? Here’s my advice: Target began making the same “request” one year ago. Here is the issue: once the supplier caves-in to Target, or Kroger, then it’s only a matter of time until […]

Whole Foods Cuts Local Marketing Staff

From the supply side of the equation, I’m hoping that Amazon will create a buying atmosphere more user-friendly to consumer brands so that Whole Foods will look at new items, and new innovations, on a chain-headquarters basis. I think that Whole Foods misses out on many new opportunities due to the current store-by-store buying mentality. […]

Walmart is focused on expanding its digital brand portfolio

One of the primary reasons for Walmart’s long-term survival, market leadership and success, and the reason it will continue for years, maybe decades to come, is that unlike Kmart, Sears, J.C. Penney, Toys “R” Us, etc., Walmart makes all the right pivots and adjustments to changing times and consumer purchasing cycles and trends. Read the […]

Target-Kroger Merger Not Happening?

Talk of a Kroger – Target merger had bubbled up over the weekend, creating some exciting discussion and speculation. But alas, news organization Reuters reported today there is no truth to the rumors, at least according to their source. The excitement started when tech magazine Fast Company reported that the two companies were in possible […]

Why some retailers are opening more locations while others continue to close

In the midst of a seemingly darkening future as many well-known retailers continue to close their doors, there are a number of retailers who are actually expanding this year. Look for more Ulta, Target, Gap, Dick’s, Dollar General and Ross stores to open during 2018, which seems to buck the trend we’ve come to expect […]

David on launching consumer products with India’s Bloomberg

David Biernbaum was a special guest on India’s Bloomberg Business Channel last week. He discussed how to launch consumer products in the United States. With 40+ years of experience in consumer behavior and bringing CPG products to market, David had lots of insights to share with people in the burgeoning Indian market. If you want […]

Celebrity Endorsements – The Secret to CPG Success

Celebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]

Consumer data and privacy concerns

Are consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]

Back to Basics – What Every New CPG Brand Needs to Know

People always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]