David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

What to do About Kroger’s 90-Day Payment Terms?

Kroger recently announced a shift to 90-day payment terms, effective August 1, and many manufacturers are unhappy. What does this mean for you? Here’s my advice: Target began making the same “request” one year ago. Here is the issue: once the supplier caves-in to Target, or Kroger, then it’s only a matter of time until […]

whole foods, retail. CPG, Biernbaum

Whole Foods Cuts Local Marketing Staff

From the supply side of the equation, I’m hoping that Amazon will create a buying atmosphere more user-friendly to consumer brands so that Whole Foods will look at new items, and new innovations, on a chain-headquarters basis. I think that Whole Foods misses out on many new opportunities due to the current store-by-store buying mentality. […]

Walmart, CPG, Brands, Biernbaum

Walmart is focused on expanding its digital brand portfolio

One of the primary reasons for Walmart’s long-term survival, market leadership and success, and the reason it will continue for years, maybe decades to come, is that unlike Kmart, Sears, J.C. Penney, Toys “R” Us, etc., Walmart makes all the right pivots and adjustments to changing times and consumer purchasing cycles and trends. Read the […]