David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

retail, CPG, retail buyers, Biernbaum, strategy

Podcast: Understanding Retail Buyers

Don’t miss my guest appearance with Mark Young on the CPG Insiders podcast where we talk about what you should know before meeting with a retail buyer. Click here for the link.

What to do About Kroger’s 90-Day Payment Terms?

Kroger recently announced a shift to 90-day payment terms, effective August 1, and many manufacturers are unhappy. What does this mean for you? Here’s my advice: Target began making the same “request” one year ago. Here is the issue: once the supplier caves-in to Target, or Kroger, then it’s only a matter of time until […]

whole foods, retail. CPG, Biernbaum

Whole Foods Cuts Local Marketing Staff

From the supply side of the equation, I’m hoping that Amazon will create a buying atmosphere more user-friendly to consumer brands so that Whole Foods will look at new items, and new innovations, on a chain-headquarters basis. I think that Whole Foods misses out on many new opportunities due to the current store-by-store buying mentality. […]