David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

consumer data, big data

Consumer data and privacy concerns

Are consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]

CPG brand, Consumer Products, Master Broker, Retail Strategy

Back to Basics – What Every New CPG Brand Needs to Know

People always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]

7 Common CPG Missteps, Consumer Products, retail, broker, master broker

7 Common CPG Missteps to Avoid with a New Product

Navigating the CPG retail world is complex and intricate, and bringing a new product to market can be difficult, even for seasoned professionals. It’s important to look to an expert before you take the jump into the retail market. Here are 7 common CPG missteps I see people make that can sink their product before […]