David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

whole foods, retail. CPG, Biernbaum

Whole Foods Cuts Local Marketing Staff

From the supply side of the equation, I’m hoping that Amazon will create a buying atmosphere more user-friendly to consumer brands so that Whole Foods will look at new items, and new innovations, on a chain-headquarters basis. I think that Whole Foods misses out on many new opportunities due to the current store-by-store buying mentality. […]

Walmart, CPG, Brands, Biernbaum

Walmart is focused on expanding its digital brand portfolio

One of the primary reasons for Walmart’s long-term survival, market leadership and success, and the reason it will continue for years, maybe decades to come, is that unlike Kmart, Sears, J.C. Penney, Toys “R” Us, etc., Walmart makes all the right pivots and adjustments to changing times and consumer purchasing cycles and trends. Read the […]

target, CPG, retail strategy, Biernbaum

Target-Kroger Merger Not Happening?

Talk of a Kroger – Target merger had bubbled up over the weekend, creating some exciting discussion and speculation. But alas, news organization Reuters reported today there is no truth to the rumors, at least according to their source. The excitement started when tech magazine Fast Company reported that the two companies were in possible […]