David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

Best Practices for Broker Management

True or false? The best way to identify the right broker is to ask the buyer for a recommendation. Hire the “hungriest” broker you can find that is in need of more lines to carry. Show your presentation to several brokers in the market before hiring one.  Only hire a broker that aggressively asked to […]

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