David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

Ulta, CPG, retail strategy, Biernbaum

Why some retailers are opening more locations while others continue to close

In the midst of a seemingly darkening future as many well-known retailers continue to close their doors, there are a number of retailers who are actually expanding this year. Look for more Ulta, Target, Gap, Dick’s, Dollar General and Ross stores to open during 2018, which seems to buck the trend we’ve come to expect […]

Bloomberg, CPG Products, retail

David on launching consumer products with India’s Bloomberg

David Biernbaum was a special guest on India’s Bloomberg Business Channel last week. He discussed how to launch consumer products in the United States. With 40+ years of experience in consumer behavior and bringing CPG products to market, David had lots of insights to share with people in the burgeoning Indian market. If you want […]

Celebrity endorsements, CPG Success

Celebrity Endorsements – The Secret to CPG Success

Celebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]