David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

Walmart, CPG, Brands, Biernbaum

Walmart is focused on expanding its digital brand portfolio

One of the primary reasons for Walmart’s long-term survival, market leadership and success, and the reason it will continue for years, maybe decades to come, is that unlike Kmart, Sears, J.C. Penney, Toys “R” Us, etc., Walmart makes all the right pivots and adjustments to changing times and consumer purchasing cycles and trends. Read the […]

target, CPG, retail strategy, Biernbaum

Target-Kroger Merger Not Happening?

Talk of a Kroger – Target merger had bubbled up over the weekend, creating some exciting discussion and speculation. But alas, news organization Reuters reported today there is no truth to the rumors, at least according to their source. The excitement started when tech magazine Fast Company reported that the two companies were in possible […]

Ulta, CPG, retail strategy, Biernbaum

Why some retailers are opening more locations while others continue to close

In the midst of a seemingly darkening future as many well-known retailers continue to close their doors, there are a number of retailers who are actually expanding this year. Look for more Ulta, Target, Gap, Dick’s, Dollar General and Ross stores to open during 2018, which seems to buck the trend we’ve come to expect […]