Are consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]
http://biernbaum.com/wp-content/uploads/2018/02/big-data.png683960Beckyhttp://biernbaum.com/wp-content/uploads/2018/01/Db-log-v2-300x61.jpgBecky2018-02-01 22:08:522018-02-01 22:08:52Consumer data and privacy concerns
People always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]
http://biernbaum.com/wp-content/uploads/2018/01/consumer-products.jpg18352790Beckyhttp://biernbaum.com/wp-content/uploads/2018/01/Db-log-v2-300x61.jpgBecky2018-01-23 22:45:062018-02-01 20:49:08Back to Basics - What Every New CPG Brand Needs to Know
Navigating the CPG retail world is complex and intricate, and bringing a new product to market can be difficult, even for seasoned professionals. It’s important to look to an expert before you take the jump into the retail market. Here are 7 common CPG missteps I see people make that can sink their product before […]
http://biernbaum.com/wp-content/uploads/2017/09/drugstore-aisle.jpg639960Beckyhttp://biernbaum.com/wp-content/uploads/2018/01/Db-log-v2-300x61.jpgBecky2017-11-13 18:27:252018-02-01 20:28:467 Common CPG Missteps to Avoid with a New Product
Consumer data and privacy concerns
/in Retail Strategy, Uncategorized /by BeckyAre consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]
Back to Basics – What Every New CPG Brand Needs to Know
/in Brand Development, Retail Strategy /by BeckyPeople always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]
7 Common CPG Missteps to Avoid with a New Product
/in Broker Management, Retail Strategy /by BeckyNavigating the CPG retail world is complex and intricate, and bringing a new product to market can be difficult, even for seasoned professionals. It’s important to look to an expert before you take the jump into the retail market. Here are 7 common CPG missteps I see people make that can sink their product before […]