David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.
CONSULTING CONSUMER GOODS RETAIL CONSUMER GOODS MARKETING RETAIL APPOINTMENTS PRESENTATIONS DEVELOPMENT TRADE SHOW MENTORING ECRM/NACDS TSE/GMDC STRATEGY /BUSINESS DEVELOPMENT BROKER- MANAGEMENT TRAINING CEO/LEADERSHIP TRAINING SALES MANAGER TRAINING BOARD ADVISORY ADVISER/MENTOR CPG/RETAIL COACHING/ADVICE/ AND ALMOST ANYTHING CPG BUSINESS RELATED! BUSINESS DEVELOPMENT NATIONAL SALES/MASTER-BROKER NATIONAL ACCOUNTS DEVELOPMENT STRATEGIC MARKETING/ADVERTISING TRADE EVENTS LEADERSHIP ECRM, NACDS, NACDS ANNUAL MEETING, […]
Basic needs for a New Consumer Goods Brand: David Biernbaum Funding in place including for: Retail fees and cost to do business with retailers. Basic Marketing, Promotion, and Advertising. Manufacturing, Inventory, Warehousing, Distribution Cash flow Most Common Reasons for Disaster in the first Year: Lack of adequate and proper funding Presenting the retail market pre-maturely […]
Just a few years ago for one of my clients we lined up some then “little known” celebrities to endorse the product. Included were Rihanna, Tierra Mari, Katherine Heigl, Kate Walsh, Traci Bingham, and James Denton. None were yet big stars when this photo was taken! The celebs were holding their OraWave Pink Ribbon […]