David Biernbaum’s CPG blog provides practical tips for success from a retail strategist with nearly 40 years of CPG experience.

 

Bloomberg, CPG Products, retail

David on launching consumer products with India’s Bloomberg

David Biernbaum was a special guest on India’s Bloomberg Business Channel last week. He discussed how to launch consumer products in the United States. With 40+ years of experience in consumer behavior and bringing CPG products to market, David had lots of insights to share with people in the burgeoning Indian market. If you want […]

Celebrity endorsements, CPG Success

Celebrity Endorsements – The Secret to CPG Success

Celebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]

consumer data, big data

Consumer data and privacy concerns

Are consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]