Celebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]
http://biernbaum.com/wp-content/uploads/2018/02/OraWave-Celebs-450x222.jpg222450Beckyhttp://biernbaum.com/wp-content/uploads/2018/01/Db-log-v2-300x61.jpgBecky2018-02-19 15:49:142018-02-27 19:17:12Celebrity Endorsements – The Secret to CPG Success
Are consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]
http://biernbaum.com/wp-content/uploads/2018/02/big-data.png683960Beckyhttp://biernbaum.com/wp-content/uploads/2018/01/Db-log-v2-300x61.jpgBecky2018-02-01 22:08:522018-02-01 22:08:52Consumer data and privacy concerns
People always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]
http://biernbaum.com/wp-content/uploads/2018/01/consumer-products.jpg18352790Beckyhttp://biernbaum.com/wp-content/uploads/2018/01/Db-log-v2-300x61.jpgBecky2018-01-23 22:45:062018-02-01 20:49:08Back to Basics - What Every New CPG Brand Needs to Know
Celebrity Endorsements – The Secret to CPG Success
/in Brand Development, Retail Strategy /by BeckyCelebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]
Consumer data and privacy concerns
/in Retail Strategy, Uncategorized /by BeckyAre consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]
Back to Basics – What Every New CPG Brand Needs to Know
/in Brand Development, Retail Strategy /by BeckyPeople always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]