Just a few years ago for one of my clients we lined up some then “little known” celebrities to endorse the product. Included were Rihanna, Tierra Mari, Katherine Heigl, Kate Walsh, Traci Bingham, and James Denton. None were yet big stars when this photo was taken! The celebs were holding their OraWave Pink Ribbon Twin [...]
All Clients and Associates, I’m excited! The Dow’s latest record high came almost on the four-year anniversary of its bear market low. The index is up 120 percent since March 9, 2009. Remember all the comparisons to the 1930s? Contrary to what many people believe, these are actually very good times we’re living in, and [...]
“Nice to see Australian Dream and now Tri Calm (both are DB clients) ON the shelves at Walgreens! ”
As an incredibly active individual who pushes her body to the limit, Best-Selling Author and Adventure Racer Robyn Benincasa, relies on Australian Dream for pain relief.
Ask the Experts….. SAN DIEGO — The National Association of Chain Drug Stores Marketplace offers supplier companies a wealth of opportunities to connect with retail buyers. Taking advantage of those opportunities, though, requires some careful planning, two industry veterans say. The first step for exhibitors is to find ways to invite buyers to their booths, a [...]
On May 31st David Biernbaum will be leading a seminar in St. Louis discussing topics such as strategic marketing plans and common mistakes of retailers. St. Louis, Mo. (PRWEB) May 20, 2007 – For privately held, moderate-to-midsized consumer packaged goods companies, marketing and sales consultant David Biernbaum is their David vs. Goliath. For more than 27 years, Biernbaum has helped companies maneuver the sea of [...]
From: MMR Date: June 18, 2007 More results for: CPG Biernbaum ST. LOUIS — Marketing and sales consultant David Biernbaum has found a new way to work with consumer packaged goods companies. Biernbaum has launched a series of “Coffee Talk” meetings, held at his home office near the St. Louis airport. In them he works with small groups [...]
BUSINESS SESSION 1: SAN DIEGO — “Niche manufacturers are an important part of NACDS Marketplace, but these smaller companies typically are new to the industry and have a great deal to learn when it comes to successfully bringing their products to market. Looking to help inform these fledgling companies on the critical role of a [...]
David Biernbaum heading a Task Force Group to address retailer’s senior management about (SKU) over-rationalization. All Clients, Associates and Industry Friends: To help reverse the current retail trend for omitting small brands, licenses, specialties and niche products from retail POG’s, I am teaming up with four distinguished colleagues (other consultants and industry leaders) on addressing [...]
