target, CPG, retail strategy, Biernbaum

Target-Kroger Merger Not Happening?

Talk of a Kroger – Target merger had bubbled up over the weekend, creating some exciting discussion and speculation. But alas, news organization Reuters reported today there is no truth to the rumors, at least according to their source.

The excitement started when tech magazine Fast Company reported that the two companies were in possible merger talks, which sent shares of both companies up. However, now it looks like this may not be true.

Does a Kroger – Target merger even make sense?

This reported merger between Target and Kroger never made sense to me, as the two companies operate with very different approaches to their assortment and branding strategies. Therefore I am not surprised to hear these reports being denied.

You can read the Reuters article here.


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