What Do Clients & Associates Say About David Biernbaum?
Titles and companies reflect the times when comment was written.
David Biernbaum is a CPG marketing and business development guru “on steroids” who gives 100% of himself, his capabilities, and resources, nearly 24 hours a day. A problem-solver and opportunity finder, he brings creative, energetic solutions to every task and meeting. David is a brilliant strategist and a very, very, good salesman who is amazing with retailers, brokers, and the trade press. He’s also terrific with our board, our shareholders, and any key contact we put in front of him, or the ones he brings to us.
David knows the CPG retail industry inside and out and has an incredible number of connections with retailers, industry trade associations, trade media, and many other key pivotal resources that he has brought to Smart Mouth. And although David is not an “employee” of the company, his time, devotion, energy, and commitment is the same, or better than, if he were a fulltime executive here. David is a true partner and invaluable member of our executive team. We even set aside a fully functional office for David for whenever he is in our building! We like when he’s here!
If I were starting up a new consumer goods company, or if I had already started one up two or three years ago and needed “the” right guy to get my new CPG company on the right track, I’d settle for no one else on this planet other than David Biernbaum. He is a mastermind with CPG marketing, sales and business development, and he has impeccable credibility with industry execs, retailers, brokers, trade media and key connections aplenty. Case in point, David’s network of more than 50,000 CPG people on LinkedIn’s Consumer Goods & Retail Professionals social media group speaks volumes.
David is passionate, brilliant, and always a step ahead of the others. David sees the big picture better than anyone I know, and he shatters the competition. I work for a company that tried to hire David fulltime, but his desire was to continue as an independent business development specialist who builds equity for entrepreneurs and smaller brands. One day, if I start up a brand of my own, it will happen only with David Biernbaum’s leadership, knowledge, confidence, connections and guidance. Anyone else is second best – and I never settle for second best.
ZarBee’s contracted David in 2009 for national sales and business development consulting. David was hired after the company did not get the results it needed from a different master broker, nor from a large “big name” national broker organization. David analyzed ZarBee’s business immediately and began making the appropriate recommendations for comprehensive retail presentations, packaging changes, marketing, advertising and how to correctly approach trade shows.
David brought his own national network of independent reps and brokers, which he managed day to day with excellent results, and helped to secure major national distribution in numerous chain drugs, supermarkets, mass merchandisers and wholesalers. ZarBee’s grew to be a major force in the retail industry and a highly productive brand for the company and its retail partners. With David’s vast senior level connections in the CPG industry, he helped put ZarBee’s on the map not only in retail stores but also with senior executives through NACDS, GMDC, ECRM.
Best of all, David’s consulting on a day-to-day basis, issue by issue, opportunity by opportunity, is invaluable. David knows this industry inside and out, he works non-stop, and he is so well connected with deep knowledge and judgment about the CPG industry. ZarBee’s would not be the brand it has become, and will be in the future, if they had not hired David Biernbaum.
When Orabrush exploded online, we had to find answers quickly on an industry we didn’t understand. As I started my research, David Biernbaum continued to surface over and over and so I gave him a call. In our consulting sessions, I was impressed at the insights he gave us into the industry that would have taken us months to acquire. I also appreciated that he continues to be a resource even though our needs demanded that we bring sales function in house. He sent me a note right before I contacted Walmart that helped me know that the buyer had changed. That information was so timely. He’s extremely connected in the industry – we really valued his help. Great results, personable, an expert.
I have yet to come across anyone who knows more about the CPG Industry than David. He is extremely passionate about helping others and sharing his wealth of knowledge. David is someone who always has a well thought out plan to grow business and delivers results. He is very articulate and possesses exceptional presentation skills. David is the consummate professional and a true leader in our retail world. I highly recommend David.
David is truly a “get it rolling, then get it done” gentleman. As I moved to shake up Kmart and how we did merchandising, I needed smart, focused and determined partners. In David, I got that 100-fold. He gets it. He sees the plan, the vision, and then connects the dots quickly to deliver the results you need. He has the highest of ethics and he always delivered what he promised and more. He was, to this day, the best partner I have ever had in the merchandising arena.
Among an increasingly diverse field of business development organizations, David Biernbaum is one of a select few with on-the-ground involvement in the trend lines impacting retail with pragmatic solutions for suppliers seeking to maximize their sales goals. His understanding of the forces that drive this business and his involvement in electronic and social media are cutting edge.
David Biernbaum has been a constant contributor to MMR and Chain Drug Review on consumer products entering or developing in the health and beauty care market at mass retail. His knowledge of business development and trends, placement and promotion and his ability to work with retailers makes him an exceptional resource and voice for any company or brand in the mass consumer product industry.
David is number one in his field. He is bright and well-connected and always manages to exceed his client’s expectations. I work hand in hand with David. He will put your products on the shelf, and I will make sure that consumers are buying them. Anyone who has the chance to work with him should consider themselves lucky.
David is a known expert in the consumer-packaged goods arena. He is hard working, professional and well liked. He has a history of success. If you’re looking to get your products on the shelf, you can count on David to get the job done. He has a great reputation and relationship with the retailers. He is very well connected and will make your product successful!
I have worked with David on several projects and found him to be very knowledgeable, diligent, committed and having a high level of integrity. When you work with David, you are always having fun!
I have had the pleasure of working with David while preparing for numerous ECRM events. He is very knowledgeable, detailed, and passionate about his work and clients.
David is very experienced with emerging products.
David Biernbaum is an informed, enlightened, and reliable contributor to Retailwire.com, via our BrainTrust panel of experts. He also seemingly knows everyone in the retailing and consumer products industries!
As an advertising executive in the CPG industry, I have had the unique honor of working with David on multiple brands. With each assignment, he brings a dedication and wealth of knowledge that is hard to find.
Besides his deep, inside knowledge of the industry and his tremendous contacts, he brings something to every client that is very hard to find – real integrity.
When I meet a CPG client who needs a fast insider’s perspective of the business or who has a product that is a diamond in the rough, he is my guy.
David joined Vi-Jon at a critical time in our history. We were struggling in our transition as a small company. Through his efforts we pulled together a sales organization and established our first concept of account teams. David contributed to our first strategic planning meetings and helped to establish our first formal corporate mission statement. We then were ready to go on the attack – and truly be considered a company that is a leader in our categories.
David’s next focus was the development of the initial marketing department – pulling resources from within and obtaining support externally. We developed our first category presentation using extensive marketing data quite unlike our old approach. Vi-Jon began to gain a new level of respect in the industry as a company to be taken seriously by the competition and as an organization that supports the customer better than anyone else. David finally moved ahead into the area of industry relations, leveraging his knowledge, the industry and the market to make an impact at the highest levels of management within our industry and trade associations, but most importantly to our customers.
David’s communications capabilities are top-notch. His column for PLBuyer, which I edited at the time of his writings, always got good feedback. He’s one of those rare people who can cut to the chase, and his comprehension of the strategic/tactical details and grunt work in the trenches made his insights practical and valuable, unlike the dubious ivory-tower preaching’s of all too many consultants.
David has one of the best marketing minds in the business. I’ve seen the results (and the money!) generated from working with David.
David and I have worked together for several years now on several sales and marketing projects. He artfully implements fact-selling techniques and uses the power of shopper insights to help his clients grow.
I have known David since 1990 and watched him be promoted from regional manager to VP of sales and marketing for CPG companies. I placed David as president. He quickly grew the company and worked himself out of that assignment. You should call him when you need talent as a GM, VP of sales and marketing for CPG companies. I know for a fact that three companies in business today would not be if they hadn’t hired David.
I have worked with many marketing and sales consultants in my 30+ year career, and David Biernbaum is one of the best. His understanding of the HBA category of consumer goods and the retail market are top notch and have been instrumental in helping propel the Dr. Katz brand into the forefront of its category niche. I highly recommend him and his services.
Top qualities: Great results, personable, expert. As you can see from reading everyone’s comments about David, he is an expert in his field, he can recognize CPG brands that have high potential, he is well-connected with the CPG best and brightest, and he provides actionable insights to his clients. He’s an accurately self-described “CPG Geek” in the best way. In addition to the results and expertise David provides, he’s also a joy to work with. David loves his customers and it shows. David makes my job a lot easier and more fun!
David has exceptional talent in the development of brands. He consistently leads his clients to winning business solutions. David has demonstrated world-class capabilities with strong industry knowledge that leads to actionable plans. He has personal experience across all trade channels in marketing and sales, which also includes great insights into social media/word-of-mouth networking, proven by his own web site. David is a real team player, with tremendous leadership ability, and will do whatever it takes to win.
David is a well-connected, professional person who can help grow your company in the chain drug retail space, getting you the placement your products/services need to succeed. On top of this, David is an amazing person who you will want to work with, not one you deal with simply because of their talent and effectiveness (though he had that in spades, as you can see from his other recommendations). You should also follow/join David’s blog/groups, on LinkedIn, and on Facebook for great information on the industry.
David has and extraordinary understanding of brand development, the retail industry and personal relationship. his engaging personality and tireless passion for details translate to stress-free meetings and winning outcomes. As he is found of saying, “It’s not work if you love what you do!”
In addition to being the consummate professional, David creates strategies resulting in wins for his suppliers and his retailers. This can only be accomplished with insight, vision, & integrity. As one of his brokers, I have learned fist-hand that his word is his bond. He has been a mentor and a true friend.
There is no one else like David. He lives and breathes for his brands and his clients. He brings experience, wisdom, and creativity to everything he does. David excels at strategy and execution. His work ethic is unmatched, enough so to be worrisome at times.
I am, and will always be, grateful for his tutelage, wise counsel, and friendship.
I have known David for many years through the CPG industry. I have always considered him a valuable resource and extremely knowledgeable in all areas of consumer goods including everything from branding, marketing, sales, supply chain as well as tools and resources in this space. David has always had a stellar reputation and I highly recommend him as a valuable partner, employee and resource in this industry. I really can’t say enough good things about David. He’s great!
David is true oral care entrepreneur who has spent his life touching most major brands from Aquafresh to oral B and beyond. He is honest to his bone and very connected. I always have admired him for his result oriented work. Puneet Nanda aka Dr Fresh
David Biernbaum is one of the most consummate professionals in our industry. His knowledge and passion are unmatched and I consider him one of my most prized colleagues in my 31 years in the business!
I become affiliated with David Biernbaum & Assoc. as one of David’s brokers managers several years ago and through this association we became quick friends. David has an exceptional sales and marketing reputation and I bear witness to his unconcealed passion for the CPG industry and his active approach to brand development and distribution.
David is a true professional, readily sharing insights to clients and retailers. He has the ear and trust of key decision makers throughout the industry. If you are looking for someone to take your product(s) to the next level David Biernbaum is your man.
David is seasoned sales professional that is a valuable resource to any CPG company. From building out your channel strategy to executing a successful marketing plan, David’s recipe for success has been proven out many times across the portfolio of brands he has worked with over the years. His intimate knowledge of key retailers and massive network of sales professionals make him a reliable “go to” person for insights in the retail world
