BRYCE JOHNSON (CEO ZarBee’s Inc.)
“ZarBee’s contracted David Biernbaum in 2009 for national sales and business development consulting. David was hired after the company did not get results it needed from a different master broker, nor from a large “big name” broker organization that was hired at the start.
From the very start David analyzed ZarBee’s sales and business development situation and immediately but carefully started making the appropriate recommendations from scoop to nuts including comprehensive retail presentations, packaging changes, marketing, merchandising, advertising, and how to approach the right trade shows in the right way, as well as trade media and other highly effective industry resource channels.
David brought to ZarBee’s his own national network of independent reps and brokers which he managed day to day with excellent results helping to secure major national distribution in numerous chain drugs, supermarkets, and mass merchandisers, and wholesalers. ZarBee’s grew to become a major force in the retail industry and a highly productive brand for the company and for its retail partners.
With David’s vast senior level connections in the CPG industry he was able to help put ZarBee’s on the map not only in the retail stores but also with senior executives through NACDS, GMDC, ECRM, and through David’s many industry leadership activities and connections.
Best of all, David’s consulting to ZarBee’s on a day to day basis, issue by issue, opportunity by opportunity, is invaluable. David knows this industry inside and out, he works non-stop, and he is so well connected with a deep sense of knowledge and judgment about everything there is to know in the field of consumer goods retail and within the CPG industry.
ZarBee’s would not be the brand it has become, and will be in the future, if the company had not hired David Biernbaum & Associates, LLC.”
ANDY BURCH – President Triumph Pharmaceuticals (Smart Mouth)
David Biernbaum has brought so many of his personal and professional assets to Smart Mouth that it would be next to impossible to summarize in just a few words. David knows the CPG retail industry inside and out and has an incredible number of connections with retailers, industry trade associations, trade media, and many other key pivotal resources that he has brought to Smart Mouth. David is a CPG marketing and business development guru that gives 100% of himself, his capabilities, and resources, no matter what the time of day. He is a problem-solver, an opportunity finder, and brings creative energetic solutions to every tasks and meeting. At Smart Mouth we already have a major national sales organization representing us which we had in place prior to engaging David. David works well with our existing sales organization and is in every way a critical member of our sales, marketing, and business development management team.
PHIL MADDOX – President Australian Dream Arthritis Pain Relief Cream.
“As president and CEO for the brand Australian Dream Pain Relief Arthritis Cream, it is my pleasure to endorse David Biernbaum. David is a brilliant businessman that knows consumer goods and retail inside and out. David is a full partner in our company that gives 100% of himself every minute of every day of the entire year. David has taken Australian Dream to a far higher level of retail distribution.
David is a master with handing national sales management, brokers, retail buyers, and retail executives. He also works closely with our ad agency and other outsourced partners. He is hands-on in nearly every aspect of our business. David is so well respected by everyone in the industry and he has elevated our brand’s name to a high senior level by exposing the brand in such a positive way at trade shows and events, ECRM, NACDS Annual Meeting, GMDC, and in the trade media and the business and social media.
David has an unusual passion for his brands, his clients, and his connections. He works hard, he’s the consummate professional, plays to win, but does so with honesty, integrity, and compassion.”
Tracey Saenz (Client — Executive from Evofem)
Top qualities: Great Results, Personable, Expert
“As you can see from reading everyone’s comments about David, he is an expert in his field, he can recognize CPG brands that have high potential, he is well-connected with the CPG best and brightest, and he provides actionable insights to his clients. He’s an accurately self-described ‘CPG Geek’ in the best way. In addition to the results and expertise David provides – he’s also a joy to work with. David loves his customers and it shows. David makes my job a lot easier, and more fun!”
Jay Forbes (Forbes Connection / Drug Store News)
Among an increasingly diverse field of Business Development Organizations, David Biernbaum is one of a select few with an on-the-ground involvement in the trend lines impacting retail and pragmatic solutions to suppliers seeking to maximize their sales goals. His understanding of the forces that drive this business and his involvement in electronic and social media are cutting edge.
David Pinto, (Editor of MMR and Chain Drug Review)
David Biernbaum has been a constant contributor to MMR and Chain Drug Review on consumer products entering or developing in the Health and Beauty Care Market at mass retail. His knowledge of business development and trends, placement and promotion and his ability to work with retailers makes him an exceptional resource and voice for any company or brand in the mass consumer product industry.
B.J. Johnson (Consultant to Procter & Gamble/ CPG companies.)
If I were starting up a new consumer goods company, or if I had already started one up two or three years ago and needed “the” right guy to get my new CPG company on the right track, I’d settle for no one else on this planet other than David Biernbaum. He is a mastermind with CPG marketing, sales, and business development and he has impeccable credibility with industry execs, retailers, brokers, trade media, and key connections aplenty. Case in point, David’s network of more than 25,000 CPG people on LinkedIn’s Consumer Goods & Retail Professionals social media group speaks volumes. David is passionate, brilliant, and always a step ahead of the others. David sees the big picture better than anyone I know and he shatters the competition. I work for a company that tried to hire David full time but his desire was to continue on as an independent business development specialist that builds equity for entrepreneurs and smaller brands. One day if I start up a brand of my own it will happen only with David Biernbaum’s leadership, knowledge, confidence, connections, and guidance. Anyone else is second best and I never settle for second best.
Elyse Bender-Segall, (CEO, PR Revolution)
“David is number one in his field. He is bright and well-connected and always manages to exceed his client’s expectations. I work hand in hand in hand with David. He will put your products on the shelf, and I will make sure that consumers are buying them. Anyone who has the chance to work with him should consider themselves lucky.”