“Driving consumer products to maximum success through increased market-share and continuous growth, while building value and equity for my clients’ brands, is my passion and expertise.” — David Biernbaum
Bio
David Biernbaum is an acclaimed consumer products and retail consumer goods strategist, consultant, and master broker of national retail sales, specializing in the health and wellness space, and driving success through a loyal network of independent brokers nationwide. Since 1977, David and his teams have brought success to more than 200 highly successful consumer brands by providing hands-on expertise and personal passion and energy, to help consumer goods clients build brands and increase retail sales and profits, without the “big agency” overhead and bureaucracy.
In addition, David is also an investor and board member who is always on the lookout for the next innovation, or brand. He is a “BrainTrust” panelist and blogger on RetailWire.com, a guest editor for CPG trade journals, magazines, and blogs, and a speaker on consumer goods and retail topics who is frequently quoted in Forbes, CNBC and in industry trade publications.
In 2010, David founded “Consumer Goods & Retail Professionals”, a LinkedIn group for members to share industry information, news, referrals and friendship that now has more than 100,000 global members. David resides in suburban St. Louis, and is a devoted fan of the St. Louis Cardinals and St. Louis Blues, as well as the Tigers of the University of Missouri-Columbia, his alma mater.
David’s Professional Background
David has served in senior executive-level roles at GlaxoSmithKline-Beecham, Abbott Labs, Gillette Company, Oral-B, Vi-Jon Labs, Zooth Licensed Children’s Products, Procter & Gamble, Dr. Harold Katz LLC (TheraBreath), SmartMouth Oral Health Labs and also many innovative start-ups that earned tremendous profits when acquired or merged.