“Driving consumer products to maximum success through increased market-share and continuous growth, while building value and equity for my clients’ brands, is my passion and expertise.” — David Biernbaum
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What to do About Kroger’s 90-Day Payment Terms?
/0 Comments/in Retail Strategy /by BeckyKroger recently announced a shift to 90-day payment terms, effective August 1, and many manufacturers are unhappy. What does this mean for you? Here’s my advice: Target began making the same “request” one year ago. Here is the issue: once the supplier caves-in to Target, or Kroger, then it’s only a matter of time until […]
Whole Foods Cuts Local Marketing Staff
/0 Comments/in Uncategorized /by BeckyFrom the supply side of the equation, I’m hoping that Amazon will create a buying atmosphere more user-friendly to consumer brands so that Whole Foods will look at new items, and new innovations, on a chain-headquarters basis. I think that Whole Foods misses out on many new opportunities due to the current store-by-store buying mentality. […]
Walmart is focused on expanding its digital brand portfolio
/0 Comments/in Brand Development, Retail Strategy /by BeckyOne of the primary reasons for Walmart’s long-term survival, market leadership and success, and the reason it will continue for years, maybe decades to come, is that unlike Kmart, Sears, J.C. Penney, Toys “R” Us, etc., Walmart makes all the right pivots and adjustments to changing times and consumer purchasing cycles and trends. Read the […]