“Driving consumer products to maximum success through increased market-share and continuous growth, while building value and equity for my clients’ brands, is my passion and expertise.” — David Biernbaum
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Target-Kroger Merger Not Happening?
/0 Comments/in News & Articles, Retail Strategy /by BeckyTalk of a Kroger – Target merger had bubbled up over the weekend, creating some exciting discussion and speculation. But alas, news organization Reuters reported today there is no truth to the rumors, at least according to their source. The excitement started when tech magazine Fast Company reported that the two companies were in possible […]
Why some retailers are opening more locations while others continue to close
/0 Comments/in News & Articles, Retail Strategy /by BeckyIn the midst of a seemingly darkening future as many well-known retailers continue to close their doors, there are a number of retailers who are actually expanding this year. Look for more Ulta, Target, Gap, Dick’s, Dollar General and Ross stores to open during 2018, which seems to buck the trend we’ve come to expect […]
David on launching consumer products with India’s Bloomberg
/in Uncategorized /by BeckyDavid Biernbaum was a special guest on India’s Bloomberg Business Channel last week. He discussed how to launch consumer products in the United States. With 40+ years of experience in consumer behavior and bringing CPG products to market, David had lots of insights to share with people in the burgeoning Indian market. If you want […]