David provides timely comments on retail industry news and current events. David’s comments go back several years. In addition to Walmart, CVS, Walgreens, Target, and other major retail chains, David has received personal feedback from their CEOs, board members, buyers, and other executives.
Celebrity Endorsements – The Secret to CPG Success
/in Brand Development, Retail Strategy /by BeckyCelebrity endorsements can be a big win for your brand, especially when “little known” celebrities take off and become big stars. It’s a tried and true formula that has brought much success to many different brands. Just a few years ago, one of my clients wanted to secure some celebrity endorsements for their new product, […]
Consumer data and privacy concerns
/in Retail Strategy, Uncategorized /by BeckyAre consumers getting more comfortable with exchanging personal information for more individualized online shopping experiences? RetailWire, a leading online discussion forum for the retail industry, recently asked this consumer data question, and I, as a RetailWire BrainTrust member, gave it some thought. Changes in consumer data collection During my 40+ years in the retail industry, I’ve […]
Back to Basics – What Every New CPG Brand Needs to Know
/in Brand Development, Retail Strategy /by BeckyPeople always ask me what they need to know before they launch a new CPG brand in the retail space. Over the years I’ve learned a few lessons about what’s necessary for success in this space. Here are some of the basics every new CPG brands need to cover before launching into the retail marketplace. […]