David provides timely comments on retail industry news and current events. David’s comments go back several years. In addition to Walmart, CVS, Walgreens, Target, and other major retail chains, David has received personal feedback from their CEOs, board members, buyers, and other executives.
SKU Rationalization
/in News & Articles /by adminDavid Biernbaum heading a Task Force Group to address retailer’s senior management about (SKU) over-rationalization. All Clients, Associates and Industry Friends: To help reverse the current retail trend for omitting small brands, licenses, specialties and niche products from retail POG’s, I am teaming up with four distinguished colleagues (other consultants and industry leaders) on addressing […]
Prescription for Success in the CPG Retail Business
/in Uncategorized /by adminThe Product In this age of SKU-rationalization, it’s critical your product has a defined market need, point of differentiation and good timing. The Right People The CPG retail industry is complex and unforgiving, with hundreds of hidden details and nuances. Experience PAYS! The Right Appointments Retailers operate with specific category planning calendars. It’s critical to […]
12 “DB” Tips For NACDS Total Store Expo
/in Uncategorized /by adminIf your broker can be at a meeting with an account he or she has a relationship with, take him or her with you! Don’t ask buyers, “Where are you located and how many stores do you have?” This indicates you have not done your homework and don’t know the industry. You lose credibility at the […]