David provides timely comments on retail industry news and current events. David’s comments go back several years. In addition to Walmart, CVS, Walgreens, Target, and other major retail chains, David has received personal feedback from their CEOs, board members, buyers, and other executives.
10 Rules for Retailers on Store Brand Marketing
/in Uncategorized /by adminYour brand must sustain the company’s or store’s image. Store brands should be viewed as more than margin boosters and serve as reinstatement of the store’s identification. It’s important to note that true value-oriented brands build customer loyalty, even through economic downturns and recoveries. The quality of the merchandise should be communicated effectively—not understated nor overstated! […]
12 Most Common Mistakes
/in Uncategorized /by adminFailing to do proper due diligence on the viability of your business idea. Miscalculating market size, timing, ease of entry and potential market share. Underestimating financial requirements and timing. Hiring for convenience, rather than skill requirements. Caution: Friends and relatives might be less expensive, but they probably do not have the right expertise to help you […]
Tips for Hiring the Right Broker for Your Company. Ask good questions!
/in Uncategorized /by adminWhile these tips are great, this list is NOT exhaustive. Before using these tips call us for a consultation, which will provide the full picture and scope. Special Note: It’s usually not a good practice to hire the first broker you meet. The interviewing process itself is a valuable learning experience for you and your business. Interview […]