Retail Strategy

With nearly 40 years in the CPG industry, David and his team have unparalleled expertise, access and connections that can give your brand the winning edge.

From making sure you wow the buyers at your first retail appointment, to maximizing your time at trade shows, managing brokers and your brand, everything David does is strategically planned to expand your retail presence and increase sales.

Broker Management

  • Choosing a broker

  • Broker training & communication

Retail Appointments

  • Maximizing the opportunity

  • Right time + right plan + right presentation

Specialty Branding

  • House brand or white label strategy

  • Celebrity brand strategy

Promotion Management

  • Planning & timing

  • Execution & launch

Consumer Marketing

  • Energy to drive retail sales & inventory

  • Advertising & promotions

Trade Show Preparation

  • NACDS, ECRM, GMDC

  • Planning & practices to maximize your investment

Strategic Package Design

  • Beyond best practices

  • Retail shelf science leads to success

Skilled Retail Funding

  • Spending strategy

  • Management of promotion & co-op funds